Monday 29 April 2013
New Delhi: In a move to boost India’s tourism and travel commerce, the Ministry of Indian Tourism has signed Indian cricketer Ravindra Jadeja as its brand ambassador. The Ministry is also trying to cash in on his popularity by renaming its advertising tagline from “Incredible India” to “Incredible Incredible India”. Mr. Neeraj Chakravarty, Information Officer, Ministry of Tourism made this announcement in New Delhi today.
“After considering a lot of choices, we have zeroed in on Ravindra Jadeja to endorse the Indian tourism. The man is a very popular face in India and overseas, thus making him an obvious choice.” said Mr. Chakravarty. He added that they had shot a few promotional posters with him already and a full length promotional video will be shot once the cricketer has some free dates post IPL.
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| The new promotional poster for “Incredible Incredible India”Speaking on the tagline change, Mr. Chakravarty said, “Incredible India did work well for a while. But now it seems to have lost its charm. There has been a decline in international visitors. Hence we added another Incredible to the slogan. Plus Jadeja being in the campaign justifies an extraIncredible.” He also pointed out that this decline was not at all related to the recently reported incidents of foreign women getting raped in India. “That was because they wear short skimpy clothes here. Ab maidan khula pada ho, toh aadmi cricket khelne toh aayega hi na. (sic)” laughed Mr. Chakravarty with a senseless gleam of masculinity (doubtful) shining in his eyes. |
Mr. Vishal Joshi, representative for Mogilvy, the ad agency who will be shooting the tourism ad with Jadeja, said that the concept for the video is spectacular. “It starts with Ravindra playing gully cricket in some part of the country. He’s bowling, he starts with his over. The ball bounces thrice, conveniently goes off the pitch and boom, lands in another state, erm.. say Kerala. Jadeja discovers the beauty of the state when he comes to get the ball. Same continues to happen. And with all these No Balls, the over never gets done.”
Vishal rubbished the fact that this idea was inspired from Ravindra’s delivery at the 2012 India-England Test match. He said, “This is a government project. The Indian government would never do anything to taint some person’s image to keep its self-image clean.”
The ad agency, in its information that was made public, mentioned that it has signed a deal of Rs. 5 crores with the government citing that this is the amount that would be needed for the entire project. The PR agency for Ravindra Jadeja has informed the media that since its a project for the country, the cricketer has not charged a single rupee for the endorsement. However, inside sources reveal that the Tourism Ministry has been allotted Rs. 60 crores for the project by the government. Nobody from the government or the Tourism Dept. was available to comment on these numbers not adding up.
Expectations ride high on Jadeja’s shoulders as he will again try to make India proud by playing its Tourism ambassador. Rumour has it that Malaysian government is also trying to make some profit of Sir’s popularity by placing signs of “Sir was here” at all places Jadeja visited when he played the U-19 Cricket World Cup in Malaysia in 2008.
THIS IS JUST A WORK OF FICTION AND NOT REAL,JUST FOR FUN
